A Community Champion: The Power of Positive Impact through Local Business Initiatives

In an inspiring showcase of corporate social responsibility, the Positive Impact in the Community Award at the EADT Business Awards 2026 celebrates organizations that are truly making a difference in their local communities. At the forefront of this initiative is Norse Group's Future Horizons project, aimed at enabling ex-prisoners to reintegrate into society through meaningful employment opportunities.

Transforming Lives and Communities

Geoff Tucker, group business development director at Norse, plays a pivotal role in the Future Horizons initiative launched in 2025. This program not only helps to combat the current skills shortage but also reduces recidivism rates by facilitating gainful employment for individuals seeking a fresh start after incarceration. Tucker's passion for community upliftment shines as he emphasizes that businesses can have a profound impact by participating in such initiatives.

Cultivating Success Stories

The judging process for the Positive Impact in the Community Award allows Tucker and others to spotlight local success stories. "It’s always a pleasure to be involved in judging awards like this; it helps turn the spotlight onto local success stories and encourages other businesses to follow in their footsteps," he shares. This focus not only highlights the achievements of businesses like Sunrise Studios, the 2023 winner, but also fosters an environment where the community can thrive together.

Future Horizons: A Model for Business Responsibility

For businesses looking to innovate and adapt for the benefit of their communities, entering awards such as these could provide both recognition and motivation. As Tucker suggests, companies that support their local areas stand out. The Future Horizons initiative exemplifies this, demonstrating that corporate responsibility can align with organizational growth and sustainability.

As we look to the future, initiatives like Future Horizons remind us of the importance of community support, and the positive impact that businesses can have. It is not just about profits; it's about contributing to a healthier, safer, and more engaged community.