A Journey of Freedom: The Inspiring Story Behind The Free Project
Lisa King, founder of AF Drinks, is making waves not just with her innovative non-alcoholic beverages, but also through a groundbreaking initiative known as The Free Project. Launched as a platform for honest and uplifting conversations, The Free Project gathers a diverse group of 50 influential figures who share their personal journeys toward freedom and self-liberation.
The Birth of AF Drinks
In 2020, Lisa King set out to change the narrative around alcohol-free drinks in New Zealand. Faced with limited options, she created AF Drinks, featuring enticing flavors like Mango Margarita and Classic G&T. With its eye-catching packaging and wide array of flavors, the brand quickly gained popularity, leading to significant retail partnerships in the US and UK, making history as the first New Zealand alcohol-free producer in mainstream UK supermarkets.
The Free Project: A Collective Voice for Change
What started as a personal journey for King evolved into The Free Project, a collaborative effort that highlights diverse voices from around the globe. Bringing together notable figures such as actors LaTanya and Samuel L. Jackson, singer-songwriter Mon Rovîa, and chef Gregory Gourdet, The Free Project focuses on the multifaceted concept of freedom, illuminating the personal struggles and successes of each participant.
Supporting a Noble Cause
Beyond personal stories, The Free Project aims to make a tangible impact. Proceeds from the project and sales of Free AF drinks will benefit the Nelson Mandela Foundation, a testament to its commitment to social justice and equality. As Dr. Mbongiseni Buthelezi of the Foundation explains, the initiative embodies Mandela's belief that freedom is a collective responsibility, emphasizing the importance of serving others in pursuit of justice.
A Shifting Paradigm
Lisa King's own journey of choosing sobriety reflects a broader societal shift towards reassessing our relationships with alcohol. Through her work and The Free Project, she highlights how many influential individuals are embracing positive lifestyle changes. This not only encourages others to consider their choices but also fosters a culture of openness about mental health and community service.
The Free Project is not just an initiative; it's a movement that illustrates how personal liberation can inspire a collective awakening. Through the lens of some of the most inspiring figures worldwide, it challenges the norms surrounding alcohol consumption and promotes a future driven by creativity, positivity, and social responsibility.
