Amazing Initiative: Rothesay Foundation Launches Benefits Boost for Older Customers

The Rothesay Foundation has launched a transformative campaign called "Benefits Boost," backed by a substantial £1.8 million commitment aimed at supporting Iceland customers aged 66 and older. This initiative strives to enhance the financial security of elderly individuals, ensuring they access crucial benefits and support.

Improving Access to Financial Support

The Benefits Boost service offers free and confidential support to help older customers navigate the complexities of the benefits application process. Many seniors miss out on financial assistance due to barriers in understanding and completing application forms. This initiative provides hands-on help, from checking eligibility for benefits to assisting with the submission of claims.

A Major Impact on the Community

More than 7,500 Iceland customers are expected to benefit from the campaign, which could unlock over £37 million in additional financial support. On average, customers utilizing the Benefits Boost service have already seen an annual increase of around £5,000 in income, a significant difference that can improve their quality of life immensely.

A Partnership for Change

Richard Walker, executive chairman of Iceland Foods, emphasized the urgency of addressing financial struggles faced by older customers. He noted the campaign’s goal: to simplify the process of checking and claiming benefits that many may not even be aware they are entitled to. This collaboration with the Rothesay Foundation not only empowers seniors but also helps ensure their financial stability.

The Benefits Boost service is operating through a dedicated phone line, where expert advisers from Kinly provide personalized assistance, making it easier for seniors to receive the support they deserve. This initiative represents a vital step in addressing the gap in benefits access and promoting elevated living standards among older individuals.

For those interested in the service, further information is readily accessible online or via a dedicated phone line, making it simple for those eligible to regain financial footing and live with greater independence.