Discover How Caring for Nature Can Reward You: Exmoor's Innovative Scheme

This summer, Exmoor National Park has launched a unique initiative called 'Pay with Exmoor Care' that encourages visitors to engage in positive actions while exploring the picturesque surroundings. By rewarding efforts to protect the environment, the scheme not only promotes a sense of community but also fosters a strong connection between visitors and the natural world.

Turn Good Deeds into Discounts

Since its inception in July, the pilot scheme allows visitors to receive a 20 percent discount on purchases at Exmoor National Park Centres in exchange for small acts of care such as picking up litter, using public transport, or documenting wildlife through platforms like iNaturalist. This innovative approach is inspired by the successful CopenPay system in Copenhagen, making it a pioneer in the UK National Park landscape.

A Step Towards Sustainable Tourism

'Pay with Exmoor Care' aligns with the ideals of Exmoor's Good Tourism Plan, which emphasizes regenerative and resilient tourism. As the pilot progresses until September 2026, it aims to transform how tourism is conducted in this stunning area by encouraging visitors to actively contribute to the preservation of its diverse ecosystems.

Looking Ahead: A Brighter Future for Exmoor

Exmoor's initiative not only provides visitors with an enjoyable experience but also invites them to be part of a collective effort to safeguard the park's wildlife and landscapes. Should the pilot prove to be successful, there is potential for further expansion and collaboration with additional organizations and businesses in 2027. This vision ensures that caring for Exmoor becomes an integral part of the visitor experience, enhancing both personal enjoyment and environmental stewardship.

As visitors plan their late-summer outings, the message from Exmoor is clear: enjoy the beautiful national park while also giving back. This initiative is a compelling reminder of the impact we can have on the environment through simple, conscious actions.