Discover the Magic of Friendship and Hope in the New Musical "How Soon is Now?"

In a spectacular blend of nostalgia and empowerment, "How Soon is Now?" is set to enchant audiences with its vibrant portrayal of female friendship and the resilience of the human spirit, all wrapped in the electrifying atmosphere of 90's club culture. This ambitious production is brought to life by Box of Tricks, a Manchester-based theatre company that champions innovative storytelling and original voices.

A Celebration of an Era

Set on New Year’s Eve 1997, the musical captures the essence of a generation where change is imminent. With a live soundtrack featuring iconic indie anthems from bands like The Stone Roses and Radiohead, "How Soon is Now?" invites viewers to join the journey of three friends navigating the complexities of life and self-discovery.

Empowerment Through Art

Written by the award-winning playwright Siân Owen, this production promises to resonate deeply with audiences, reminding them that hope and light can prevail even in challenging times. Owen describes the experience as being akin to stepping into the middle of a club where a story unfolds amidst laughter, heartbreak, and unforgettable music. It is not just a play; it serves as a heartfelt homage to friendship and courage.

A Bold Step Forward for Theatre

As Box of Tricks celebrates its 20th anniversary, "How Soon is Now?" marks its most ambitious project to date. Artistic Director Adam Quayle emphasizes the importance of sharing stories that inspire and entertain, particularly in a time when middle-scale theatre faces significant challenges. This production not only uplifts but also reinforces the vital role of community and connection in our lives.

Following its premiere at The Lowry in Salford, the musical will take its message of hope and camaraderie across various cities including Bradford, Bristol, and Sheffield. With performances filled with heart and humor, "How Soon is Now?" promises to leave audiences feeling lighter and more connected than when they arrived, making it a must-see for anyone seeking a dose of positivity and inspiration in the arts.