Discover the Power of Local: Gloucester Gift Card Sales Surge

The Gloucester Gift Card initiative has shown remarkable growth, demonstrating the community's commitment to supporting local businesses. With sales soaring by 63% in 2025 compared to 2024, a total of over £63,000 worth of gift cards were sold, indicating a significant uptick in community engagement and local spending.

Boosting Local Economy

More than 2,200 visits to the city resulted from these sales, showcasing how the Gloucester Gift Card not only enhances shopping experiences but also drives tangible economic benefits for the local area. This Mother’s Day, the focus is on encouraging residents to explore their local options by choosing the gift card, which can be utilized at over 170 participating businesses, including both well-known brands and cherished independent shops.

The Rise of Digital Sales

The introduction of a digital version of the Gloucester Gift Card has been a game-changer, tripling sales between 2024 and 2025. This innovation, alongside the addition of a new sales outlet at Gloucester Quays and the inclusion of national retailers, is expected to further enhance the appeal of the gift card, making it easier for consumers to support their local economy.

A Community Driven Initiative

Claire Knight, Marketing & Business Engagement Lead at Gloucester BID, emphasizes the importance of civic pride in this initiative. By purchasing the Gloucester Gift Card, consumers not only provide their loved ones with a wide array of shopping choices but also contribute to the economic wellbeing of their community.

Exciting Developments Ahead

Beyond the gift card success, Gloucester has witnessed additional positive developments, with the introduction of the city's first Monopoly board and the establishment of a new university campus. These initiatives, alongside the flourishing gift card sales, paint a picture of a thriving local economy and an engaged community.