Discover the Sweetest New Spot in London: A Biscuit Wonderland Awaits!

Londoners, get ready to embark on a delectable adventure as Fortnum & Mason opens its new biscuitorium on May 14. This magnificent 200 square metre space, nestled in the posh Piccadilly store, will be a dream come true for biscuit lovers and connoisseurs alike.

A Haven for Biscuit Enthusiasts

The biscuitorium will feature an impressive selection of 70 different biscuit flavours, available for sampling in an interactive setting. Visitors can discover biscuits categorized by flavour profiles, including ‘buttery and traditional’, ‘dark and decadent’, and even ‘gluten-free and vegan’. This innovation not only celebrates the beloved snack but also provides a unique experience dedicated to its rich history and diverse flavours.

Meet the Culinary Mastermind

Executive pastry chef Roger Pizey, known for his remarkable culinary expertise and history with Michelin-starred restaurants, has crafted an exclusive ‘Made in Piccadilly’ selection that promises to tantalize taste buds. Featured flavours such as Oat & Ganache, Eton Mess, and Chocolate, Peanuts & Caramel are sure to draw crowds. Not to mention, the much-anticipated 400g ‘Whoppalossus’—the largest biscuit ever made by Fortnum & Mason—will certainly be a highlight for sharing among friends or family.

The Perfect Pairings

In addition to classic biscuits, a new range designed to pair seamlessly with beverages will also debut, showcasing unique combinations like Yuzu & Pink Peppercorn for gin enthusiasts and Vanilla & Smoked Sea Salt for whisky aficionados. This attention to detail in pairing ensures an elevated snacking experience that goes beyond the ordinary dunk.

Online Convenience

If you're unable to visit the biscuitorium in person, fear not. The entire range will also be available for purchase online, making it easier than ever to indulge in these sweet delights from the comfort of home. This new establishment promises not only to bring joy through tasty treats but also to celebrate the rich culture surrounding one of Britain’s favourite snacks.

Mark your calendars for May 14 and prepare your taste buds for an extraordinary experience at Fortnum & Mason’s biscuitorium—a celebration of biscuits is on the horizon!