Exciting NEW Wave of Talent: Meet the BRIT Awards Critics' Choice Nominees for 2026
The BRIT Awards 2026 have unveiled their first nominees, and it's a thrilling moment for the music industry as three outstanding artists vie for the Critics' Choice award. This award is traditionally a stepping stone for emerging talent and has previously celebrated the likes of Adele, Sam Smith, and Florence + The Machine. Scheduled to take place in Manchester for the very first time, this year's ceremony promises a bold new chapter in the event's illustrious 48-year history.
Introducing the Nominees
The three nominees for this year's Critics' Choice award are Jacob Alon, Rose Gray, and SIENNA SPIRO, each bringing their unique flair and experiences to the forefront of contemporary music.
Jacob Alon: A Rising Star
Scottish-Irish singer-songwriter Jacob Alon has recently enjoyed significant recognition, having been named the BBC Introducing Artist of the Year and earning a place on the Mercury Prize shortlist. "Ya beauty! Tapadh leibh for recognising my work," he expressed joyfully upon receiving his nomination. Alon’s album, In Limerence, has made waves, and he hopes this recognition will introduce his music to even more listeners.
Rose Gray: A Journey of Growth
London-based artist Rose Gray has had an exhilarating year, having toured with renowned acts like the Sugababes and Kesha. Her debut album Louder, Please has resonated widely, culminating in sold-out shows, including a recent performance in Manchester. Reflecting on her journey, Rose shared her excitement for the nomination: “This moment feels like a special reminder of how far this journey has carried me.”
SIENNA SPIRO: Making an Impact
Pop and jazz vocalist SIENNA SPIRO has also made significant strides, with her latest single, "Die On This Hill," gaining traction in the charts. Recently showcased on Later… With Jools Holland, SIENNA expressed her astonishment at the nomination: “To think I started releasing music last year, I would never have expected this at all.” Her appreciation for the support she's received reflects a deep passion for her craft.
An Encouraging Future for UK Music
Stacey Tang, Chair of the 2026 BRIT Awards Committee, emphasized the importance of recognizing new talent. "Awards and recognition for emerging artists is now more important than ever," she stated, capturing the essence of the Critics' Choice award. With rising stars like Alon, Gray, and SPIRO, the future looks bright for UK music, indicating that creative ambition will continue to drive the industry forward.
The BRIT Awards will take place on February 28, and with a spotlight on these deserving nominees, it promises to be an unforgettable celebration of fresh talent that shapes the music landscape.
