Good Foods' New Campaign Reveals the Joy of Togetherness through Food

In an inspiring move, Wisconsin-based Good Foods has partnered with marketing consultancy Rival to launch its first brand campaign, titled "Feels Good, Doesn’t It." This campaign is not simply about promoting products, but rather about encapsulating the essence of how food fosters connection among people.

Bringing People Together

The heart of Good Foods lies in its commitment to creating not just food, but experiences that encourage sharing and conversation. A family-run business, Good Foods has developed a range of dips, spreads, guacamoles, and salsas that consumers not only enjoy, but create moments around. The new campaign emphasizes that these products are not just items to consume, but catalysts for gathering and joy.

Vice President of Marketing, Melanie Nemoy, emphasizes the importance of this approach: "This campaign came from the heart of who we’ve always been. We’ve known for a long time that people don’t just eat Good Foods; they share it, talk about it, and build moments around it." The campaign aims to reflect the organic role Good Foods plays in everyday life, celebrating the unquantifiable human connections that arise during meal times.

A Fresh Approach in Marketing

In a market often filled with functional language and bland messaging, Good Foods seeks to embrace a more human and relatable approach. The "Feels Good, Doesn’t It" campaign encourages consumers to connect with the brand on an emotional level, highlighting moments that make them smile and the simple joy found in sharing food. It serves as a refreshing reminder of the power of food to elevate ordinary moments into cherished memories.

Good Foods is not just asking consumers to buy their products; they are encouraging them to embrace a lifestyle of connection and happiness. As the campaign unfolds, it promises to resonate with anyone who values the communal aspects of dining and the warmth that comes from gathering with friends and family.