GSG Hospitality: Overcoming Challenges to Claim Bar Business of the Year

In a remarkable testament to resilience and creativity in the face of adversity, GSG Hospitality has been awarded the prestigious title of Bar Business of the Year at the CLASS Bar Awards 2026. This notable recognition highlights the Liverpool-founded group's impressive contributions to the UK's bar industry and its ongoing success, particularly during challenging economic times.

A Celebration of Excellence

The CLASS Bar Awards, held at the Battersea Arts Centre in London, are celebrated as one of the UK hospitality industry's highest honors. These awards recognize not only the excellence and innovation prevalent in the bar scene but also the talent that drives its continuous evolution. GSG Hospitality, under the leadership of co-owners John Ennis and Matt Farrell, along with business partner Nick Thomas, has clearly set a benchmark in delivering exceptional experiences.

A Legacy Built on Creativity

With a portfolio that encompasses nearly 20 distinct venues across Liverpool and Manchester, including popular spots such as Salt Dog Slims, El Bandito, and 81Ltd, GSG Hospitality has cultivated a variety of atmospheres and offerings that resonate with local patrons. Each establishment is designed with an identity that reflects the group's core values: strong hospitality, personality, and vibrant energy.

Voices of Pride and Achievement

John Ennis expressed his pride in receiving such recognition, emphasizing the hard work of his teams in creating memorable experiences. “To be recognized on a national level by people within the industry means a huge amount to us,” he stated. This award not only celebrates GSG Hospitality's past achievements but also reinforces the importance of community and dedication within the hospitality sector.

The CLASS Bar Awards judges noted GSG Hospitality's journey as “an indie business with a prolific output over two decades,” signifying its significant impact and enduring presence in the competitive landscape of UK hospitality.

This recognition serves as a beacon of hope and motivation for other hospitality operators facing similar challenges. GSG Hospitality’s success story is a reminder that creativity, resilience, and a strong team can lead to outstanding achievements, even in the most uncertain times.