GSG Hospitality Triumphs at the CLASS Bar Awards 2026 - A Testament to Resilience and Creativity

In a remarkable achievement for Liverpool-founded hospitality group GSG Hospitality, the company has been awarded the prestigious Bar Business of the Year title at the CLASS Bar Awards 2026. This recognition comes as a tribute to the group’s significant contribution to the UK bar industry, particularly in navigating the challenges faced in recent years.

A Spotlight on Excellence in the Hospitality Sector

The CLASS Bar Awards, held at the Battersea Arts Centre in London, are esteemed within the UK hospitality industry, celebrating innovation and excellence across the bar scene. GSG Hospitality stood out among numerous contenders, receiving praise not just for their operational success, but also for their resilience and creativity during difficult trading periods.

Building Unique Experiences

Co-owners John Ennis and Matt Farrell, alongside business partner Nick Thomas, have cultivated an impressive portfolio of beloved venues, including Salt Dog Slims, El Bandito, and cocktail hotspot 81Ltd. Their commitment to providing exceptional customer experiences is evident, with Ennis emphasizing the hard work of their teams across all establishments. "We’re incredibly proud to receive this award from CLASS,” he stated. “This is a real credit to our teams across every venue who work unbelievably hard to create great experiences for our customers every day."

Legacy of Independent Hospitality

GSG Hospitality has established itself as an indie powerhouse within the UK’s hospitality landscape, known for its diverse venues, each possessing a unique identity. The CLASS Bar Awards judges noted the group’s prolific output and sustained impact over two decades, underscoring their remarkable longevity in the industry. This award not only honors GSG's successful business model but also highlights the importance of creativity and community in shaping the future of hospitality.