Herdy Takes a Leap: Bringing Joy to Global Bookstores and Greeting Card Aisles!

In an exciting milestone for the beloved Lake District character, Herdy is entering a transformative phase as they secure groundbreaking global publishing and licensing deals. This leap represents a significant evolution for the 19-year-old brand, known for its iconic smiling sheep, as it prepares to charm audiences in bookstores and greeting card aisles worldwide.

Global Expansion of the Herdy Brand

Co-founders Diane and Spencer Hannah have partnered with Quarto imprint Happy Yak to launch a worldwide children’s book series featuring Herdy. The series is set to make its debut along with an exclusive greeting card collection from industry leader The Art File. This expansion will allow Herdy to resonate with families across the globe, introducing delightful products that spread joy during special occasions.

Exciting Launch Timeline

The initial range of 12 greeting cards was unveiled to trade buyers at the Harrogate Home & Gift fair last week, marking the beginning of Herdy's retail expansion. The anticipated children’s book series will hit the shelves globally starting September 3, ensuring that Herdy's smiling character reaches millions of children and families.

A Commitment to Spreading Joy

Since its inception in 2007, Herdy has been dedicated to making people smile. The character, inspired by the cheerful Herdwick Sheep of the Lake District, has built a loyal following due to its feel-good designs and commitment to community. The Hannahs expressed their pride in seeing Herdy evolve from giftware to global recognition, emphasizing their mission to bring joy to more families around the world.

The Perfect Partnership

Ged Mace, managing director of The Art File, remarked on the synergy between Herdy and their greeting card collection, stating that “the world needs cheering up right now, and Herdy is perfect for that.” This partnership aims to deliver joyful moments and positivity through Herdy's character, reflecting the growing demand for uplifting content in today's landscape.

As Herdy continues to expand its reach, it remains true to its roots, with an unwavering commitment to making a difference in communities. With its products now available in numerous stores across the UK, United States, New Zealand, and Japan, Herdy stands poised to bring smiles to families around the globe.