How a New Initiative is Transforming the Lives of Older Customers
In an impressive demonstration of corporate responsibility, the Rothesay Foundation has launched the Benefits Boost campaign, aimed at helping older customers of Iceland access crucial financial support. This initiative, supported by a substantial £1.8 million commitment, marks a significant step in improving the quality of life for pensioners across the UK.
A Lifeline for the Elderly
This campaign offers a free and confidential support service for Iceland customers aged 66 and over, designed to simplify the often-daunting process of obtaining financial benefits. Many older individuals face barriers when applying for benefits—research indicates that 80% find this process challenging. The Benefits Boost service tackles this head-on by providing practical assistance, ensuring that eligible customers are fully supported through application forms and claims.
Unlocking Financial Support
Currently, many older people are missing out on essential benefits that can alleviate everyday financial pressures such as food costs and energy bills. Statistics reveal that only 62% of those entitled to pension credit actually claimed it last year, illuminating the need for initiatives like this. With the potential of unlocking over £37 million in additional support for thousands of older shoppers, the Benefits Boost is making a tangible difference in addressing these issues.
Expert Assistance at Hand
Supported by Kinly, a leading organization in benefits assistance for the elderly, the campaign provides personalized, end-to-end support. Advisers are available through a dedicated phone line, ensuring that older customers receive tailored advice and help to navigate the claims process. Customers who have already utilized the service report an average annual increase of approximately £5,000, significantly enhancing their financial security.
A Shared Commitment to Change
As Tallulah Woods, campaigns manager for the Rothesay Foundation, stated, "Our goal is to improve the quality of life for older individuals who often struggle to secure the benefits they deserve." The initiative resonates deeply, especially in a time when many pensioners are experiencing financial hardship. Richard Walker, Executive Chairman of Iceland Foods, echoes this sentiment, highlighting the frustrations surrounding missed opportunities for support that individuals are entitled to receive.
The Benefits Boost campaign stands as a beacon of hope for many, illuminating paths to financial security for those in need. By making the benefits application process more accessible and less intimidating, it promises to empower older customers across the country.
