Leicester's Tourism Sector Shines Despite Economic Challenges

The tourism industry in Leicester and Leicestershire is thriving, with recent figures showing a positive economic impact worth £2.676 billion in 2025. This marks a 4.62% increase from the previous year, indicating a resilient response from the local tourism sector amidst broader national economic challenges.

Visitor Numbers on the Rise

In 2025, the region welcomed over 32.5 million visitors, which is a significant uptick of 1.65% from 2024. This growth includes 21.95 million visitors to the county and 10.62 million to the city, showcasing Leicester's appeal as a cultural and historic destination.

Stable Employment in the Tourism Sector

While there has been a slight decrease in tourism-related jobs, the impact has been minimal. Over 22,959 people remain employed in Leicester's visitor economy, reflecting the area's robust tourism infrastructure that continues to attract visitors and generate economic activity.

Commitment to Growth and Promotion

Cllr Vi Dempster emphasized the importance of continued investment in the local economy, citing the role of tourism in promoting heritage and attracting visitors to events and attractions. The city's proactive approach includes initiatives like the Volunteer Tourism Ambassador programme, which aims to enhance the visitor experience.

Looking Ahead

As Leicester prepares to welcome even more visitors, local leaders remain optimistic. Councillor Kevin Crook highlighted the region's diverse attractions and the ongoing efforts to promote them, ensuring that local businesses can thrive alongside the growing tourism sector. The launch of a new Tourism Growth Plan signals a concerted effort to capitalize on this momentum.

Overall, Leicester's tourism figures present a promising outlook for the future, reinforcing the area's status as a vibrant destination that continues to attract both visitors and economic investment.