Rab's Inspiring Win: A Model for Sustainable Change in the Outdoor Industry
In a significant achievement, British outdoor brand Rab has been honored with the prestigious Drapers Positive Change Award 2026. This accolade highlights Rab's unwavering commitment to sustainability, emphasizing a clear strategy and measurable progress within their operational framework.
A Benchmark for Sustainability
The Drapers Positive Change Award recognizes brands that not only develop meaningful supplier engagement but also innovate in ways that advance the outdoor industry. Rab's comprehensive approach to sustainability encompasses a robust ESG (Environmental, Social, and Governance) and CSR (Corporate Social Responsibility) strategy. Judges noted that Rab's efforts set an exceptional benchmark within the sector, showcasing their commitment to responsible business practices and transparency.
Dedication Across All Departments
Debbie Read, Head of CSR at Rab, articulated that this award symbolizes years of concerted efforts across the entire organization. "Being recognized for positive change beyond the outdoor industry validates our approach to transparency, measurable impact, and honest communication," she stated. This commitment not only underscores Rab's leadership but also serves as a call to action for other brands to prioritize sustainability.
Empowering Change in the Industry
The Drapers Conscious Fashion Awards spotlight businesses that exemplify extraordinary commitment to sustainability and positive industry transformation. Rab's sustainable practices contribute greatly to the outdoor sector's evolution, encouraging other brands to embrace responsible practices and transparent operational frameworks.
With approved science-based emissions reduction targets and recognition as a Fair Wear Leader Brand, Equip Outdoor Technologies, which owns Rab and Lowe Alpine, continues to inspire both their employees and consumers alike. Their dedication to environmental stewardship and ethical manufacturing practices is paving the way for a more sustainable future in outdoor gear and fashion.
