RAC Earns Prestigious Title: Innovative Employer of the Year

The RAC has been awarded the title of 'Innovative Employer of the Year' at the Employer Excellence Awards 2026, highlighting its commitment to creating a fantastic work environment. The recognition comes as a result of significant efforts to enhance employee engagement and development across the organization.

A Focus on Innovation

One of the standout innovations that contributed to this accolade is the RAC's internal podcast, Call Sign. This initiative is designed to keep the RAC's team members, particularly those on the frontline like breakdown patrols and Mobile Mechanics, informed and connected with the latest company updates. The podcast not only strengthens communications but also addresses crucial industry topics, such as the influence of artificial intelligence in improving service delivery.

Investing in Employee Growth

The RAC is committed to investing in the professional growth of its employees, with particular emphasis on learning and development initiatives shaped by employee needs. This investment in wellbeing and career development has led to a remarkable 90% of staff recommending the RAC as an excellent place to work.

Leading by Example

In a statement, RAC chief people officer Mark Dickinson-Keen emphasized the company's focus on forward-thinking practices that foster a positive workplace culture. He noted that satisfied employees not only thrive in their roles but also enhance customer service experiences for the millions of members the RAC serves each year. This commitment to a supportive environment is central to the RAC's mission, as they strive to deliver outstanding services, whether responding to breakdowns or providing maintenance and repairs.