Revolutionizing Running: A New Era of Community and Content

On January 27, 2026, Crowd Network launched an innovative platform titled "For The Love of Running," in collaboration with Science in Sport (SiS). This creative initiative represents a shift towards a more engaging, community-oriented approach for running enthusiasts around the globe.

A Collaborative Commitment to Running

The initiative is not just another podcast; instead, it focuses on video content that will be available across popular platforms such as YouTube, Instagram, Facebook, and TikTok. Hosted by influential personalities in the running community, including Jenny Mannion, Emma Kirk-Odunubi, and the duo Ben and Barney from 'Two Blokes Running', the platform aims to inspire and motivate runners of all levels.

Innovative Content for All Abilities

The first episode features an exciting 5km handicap race against elite runner Nick Bester. Future episodes will spotlight ambitious challenges and motivational coaching, creating an inclusive environment that encourages participation at all running levels—from new enthusiasts to seasoned marathoners.

Connecting with the Grassroots Community

Ian Nolan, chief marketing officer at SiS, expressed that this partnership is designed to authentically engage the grassroots running community. By providing knowledge, inspiration, and nutritional guidance, "For The Love of Running" aims to support every individual in their running journey, be it tackling a 5k for the first time or aiming for a new personal best in a marathon.

A Promising Future

Mike Carr, CEO of Crowd, emphasizes the expanding popularity of running and the potential of this platform to unite amateur runners and content creators. This collaboration with SiS promises to offer quality entertainment and actionable insights, setting the stage for "For The Love of Running" to become a go-to destination for runners seeking content that resonates with their aspirations.