Support Local Businesses This Mother's Day with Gloucester Gift Card
The Gloucester Gift Card is making headlines with a remarkable surge in sales, showcasing the community's commitment to supporting local businesses. As the city gears up for Mother's Day, the Gift Card has emerged as the perfect way to celebrate this special occasion while boosting the local economy.
Remarkable Growth in Sales
In 2025, Gloucester saw an impressive 63% increase in Gift Card sales compared to the previous year, with over £63,000 worth of cards sold. This surge has not only contributed to over 2200 visits to the city but has also reinforced the importance of local shopping. To date, nearly £150,000 in Gloucester Gift Cards have been sold, highlighting the community's enthusiasm for local businesses.
Embracing Digital Innovation
The introduction of a digital version of the Gloucester Gift Card has taken sales to new heights, with digital transactions tripling from 2024 to 2025. The availability of the Gift Card in prominent locations, like Gloucester Quays, which includes national brands in addition to local shops, has made it even more appealing for consumers.
Promoting Civic Pride and Community Support
Claire Knight, Marketing & Business Engagement Lead at Gloucester BID, emphasizes the role of the Gift Card in fostering civic pride. She encourages residents to consider the Gloucester Gift Card for their mothers, not just for the wide range of local businesses it supports, but also for the positive impact on the community as a whole. Each card purchased helps to keep spending within Gloucester, enhancing the local economy.
A Win-Win for Everyone
As the data suggests, spending during Mother's Day is substantial, with the Gift Card aligning perfectly with this trend. Supporting local businesses through the Gloucester Gift Card not only provides a unique gift choice but also contributes to a vibrant community. As the city looks forward to further initiatives, this program stands out as a beacon of collaboration and community spirit.
