Surprising Taste Test Results: Supermarket Brands Are Winning Over Consumers

In a recent wave of taste tests conducted by consumer champions Which, supermarket own brand products have proven they can compete with and even surpass some of the biggest names in the food industry. This trend offers an uplifting perspective for consumers looking for quality without breaking the bank.

Cheddar Cheese Takes the Crown

Among the exciting findings, Tesco's Finest Mature English Cheddar Cheese emerged as the winner in a blind taste test against notable brands like Cathedral City and Davidstow. Scoring an impressive 78%, this own brand cheese was lauded for its firm, smooth texture, balanced salt levels, and delightful crumbly yet creamy taste. While priced at £4 for 350g, it was described as "about average price wise," demonstrating that quality doesn't have to come at a premium.

Instant Coffee Surprises Taste Testers

Not to be outdone, the latest taste tests also revealed that supermarket instant coffees from Marks & Spencer and Waitrose significantly outperformed renowned brands such as Nescafé and Kenco. Both M&S Gold Instant Coffee and Waitrose Gold Roast achieved a joint first place with a score of 70%. Testers praised the appearance, aroma, and flavour profile of these supermarket choices, proving that tasty options can exist outside the mainstream market.

These results highlight a growing trend where consumers can enjoy high-quality products at accessible prices, encouraging a shift towards supermarket brands with proven quality. In an industry overshadowed by the dominance of big names, these test results serve as a reminder that consumer choice can lead to better quality products that also save money.