Swansea Entrepreneur's Triumph Heralds New Era for Local Business

In an inspiring testament to the potential of local entrepreneurship, Jess Hickman, founder of The Cusp agency in Swansea, has been recognized as runner-up in the prestigious Stelios Foundation UK Young Entrepreneur Awards 2026. This accolade not only celebrates her business acumen but also underscores the growing prominence of Swansea as a hub for innovative enterprises.

From Humble Beginnings to Global Reach

Launching her company with just £750 two years ago, Jess has successfully transformed The Cusp into a thriving business with a remarkable £2 million turnover. A significant portion of the company’s revenue now originates from international clients, highlighting the global competitiveness of a brand built in Swansea. This remarkable growth exemplifies how location is not a barrier to success but a stepping stone towards broader opportunities.

Acknowledgment Beyond Monetary Value

The £100,000 prize that comes with the award will further facilitate The Cusp's expansion plans, including the hiring of specialized talent and the opening of a second UK office. However, Jess emphasizes that the recognition is about more than financial support; it reflects the foundational values of her business. She stated, “Being recognized in the Stelios Young Entrepreneurs Awards is hugely meaningful to me because it validates what we set out to prove — that businesses can be both profitable and purpose-driven.”

Shaping Future Generations

The Stelios awards were established to support young entrepreneurs who are creating jobs and driving economic growth across the UK. Sir Stelios Haji-Ioannou, the founder of the awards, noted that winners like Jess serve as role models, showcasing the potential within the UK’s diverse entrepreneurial landscape. The Cusp stands as a beacon of success, illustrating that high-growth businesses can flourish outside traditional commercial hubs, thus helping to inspire a new generation of entrepreneurs.

This success story not only boosts the local economy but also serves as a motivational force for aspiring business leaders in the region, proving that with determination and vision, significant achievements are within reach for all.