This UK Plant-Based Company is Leading a Veggie Revolution!

In a remarkable development for the plant-based food sector, this UK-based company, THIS™, has reported a substantial increase in retail performance. Recent figures reveal that unit sales surged by an impressive 43.3% over the last four weeks, overshadowing the overall category's growth of just 0.5% during the same timeframe.

Positive Growth in the Face of Challenges

Over the past 12 weeks, THIS™ has achieved a 25% increase in value, significantly outpacing the chilled meat-free category, which remained stagnant. The brand's efforts have resulted in generating £1 million in incremental value, exceeding the contributions of its closest competitors. This performance is remarkable, especially considering the ongoing challenges that the chilled plant-based meat segment has faced in recent years, including inflationary pressures and a fierce competitive landscape.

A Testament to Consumer Demand

Nick Ball, the Commercial Director at THIS™, expressed pride in the company's achievements, stating, "We’re incredibly proud to be outperforming the category so significantly and, more importantly, helping to bring it back into growth." This remark underscores the increasing consumer interest in plant-based alternatives when quality and value are prioritized.

New Innovations on the Horizon

This™ continues to innovate and expand its offerings, recently partnering with Dutch food tech company Rival Foods to launch a new plant-based fillet steak, which is touted as the most significant product debut of the year. The latest data showcasing a return to growth in the plant-based sector emphasizes that THIS™ is at the forefront of exciting culinary developments in this market.

With a growing presence in major UK supermarkets such as Tesco and Sainsbury’s, THIS™ is not only a driving force behind the resurgence of plant-based products but is also helping cultivate a healthier and more sustainable food future.