Transformative Impact of Women’s Rugby World Cup 2025: A Game Changer for the Sport

The Women’s Rugby World Cup 2025 has emerged as a pivotal force in reshaping the landscape of women’s rugby, both locally in England and globally. Recently released reports by World Rugby have unveiled an impressive array of statistics and qualitative impacts, showcasing how this tournament has served as a catalyst for unprecedented momentum in the sport.

A Record-Breaking Attendance

One of the standout achievements of the 2025 tournament was its record-breaking attendance, selling a total of 444,465 tickets, which made it the most attended Women’s Rugby World Cup in history. The grand final at the Allianz Stadium in Twickenham attracted a staggering 81,885 fans, setting a new world record for a women’s rugby match and marking a significant accomplishment in the history of rugby events overall.

Economic Uplift for Host Cities

The tournament generated an astounding £294.7 million economic impact for the cities hosting the games, demonstrating the tangible benefits that sporting events can deliver to local economies. With strategic planning, more than 80% of this economic uplift was realized outside London, showcasing the reach of rugby beyond its traditional heartlands.

Inspiring Generations of Women and Girls

Women’s Rugby World Cup 2025 championed a bold social purpose with initiatives like the ‘Where We Belong’ campaign, which emphasized body confidence and inclusion in the sport. Notably, 75% of young women aged 13-25 reported feeling more motivated to engage in physical activity after experiencing the tournament, highlighting its profound positive influence on the next generation.

Global Reach and Digital Impact

This year’s tournament achieved remarkable global exposure, reaching new audiences and generating over 1 billion social media impressions. With enhanced production values and free-to-air coverage in key markets, the event successfully elevated many players into international icons, fostering broader interest and participation in women’s rugby.

A Legacy for Future Generations

The results encapsulated in World Rugby’s reports serve as a powerful reminder of how sports can inspire, uplift, and transform communities. By strategically investing in events like the WXV Global Series and ensuring robust pathways for women in rugby, the organization is poised to build on the momentum from the Women’s Rugby World Cup 2025. The impact of this tournament is not just for today but is bedding the foundations for a stronger, more inclusive future for women’s rugby worldwide.