Transforming Tourism: How Good Deeds Can Earn You Rewards in Exmoor

A new initiative in Exmoor is turning the tide on tourism by encouraging visitors to contribute positively to the environment. Inspired by a successful scheme in Denmark, the 'Copen-Pay' model has been adapted to create a rewarding system for those who participate in simple acts of kindness, such as cleaning up litter.

About the Initiative

With over two million visitors each year, Exmoor National Park is launching a trial scheme that offers discounts at National Park Centres for those who engage in good deeds. These actions range from a quick two-minute litter pick to using public transport and sharing positive experiences on social media. According to Dan James from the park authority, the trial aims to foster a culture of responsible tourism that benefits both the environment and the local community.

Future Aspirations

The initial trial will take place at National Park Centres in Dulverton, Dunster, and Lynmouth, with hopes of extending the program by 2027, potentially involving local businesses as well. Mr. James emphasizes that the pilot supports Exmoor's Good Tourism Plan, which aims to manage tourism to ensure it has a net positive impact on the area.

Community Involvement

Participants can choose an action to complete and provide evidence of their good deed to redeem their reward. This initiative not only promotes environmental stewardship but also encourages visitors to feel a sense of connection to the landscape they are enjoying. The use of litter pick boards around the national park allows easy access for those looking to contribute, reinforcing that even small efforts can lead to significant outcomes.

As we look to the future, this innovative approach to tourism in Exmoor sets a precedent for other regions to follow, where collective small actions can foster a greater impact on our surroundings.