You Won't Believe Which Marmalade Took the Top Spot in a Taste Test!
In a delightful twist for marmalade lovers, a budget-friendly brand has triumphed against famous supermarket names to be crowned the ultimate favorite spread among tasters. Morrisons' thick cut Seville Orange marmalade has outperformed industry giants like Asda, Tesco, and M&S, earning the prestigious title of shoppers' favorite.
Unprecedented Success in Taste Tests
In a recent tasting panel that evaluated 11 different marmalades based on key characteristics such as flavor, aroma, appearance, and texture, Morrisons' marmalade achieved an impressive customer satisfaction score of 75%. This remarkable score not only led to its victory but also earned it the coveted Best Buy status from Which?, confirming its outstanding quality.
Exceptional Features That Stood Out
Judges noted the abundant peel content and a perfect balance of sweetness and bitterness in the preserve. Three-quarters of testers praised the marmalade for its pleasing color, consistency, and flavor, marking it as a balanced choice for those who cherish the robust taste of Seville oranges. With a retail price of just £1.80 for a 340g jar, it is 75% cheaper than more premium brands like Tiptree and Frank Cooper's.
Competitive Offerings
Close followers in the taste test included Duchy's Organic Seville Orange thick cut marmalade and Sainsbury's Taste the Difference Bitter Seville orange marmalade, both earning commendable scores of 73%. These products were also applauded for their appealing color and consistency while highlighting the fierce competition in the marmalade market.
The Rising Popularity of Affordable Brands
This win for a budget marmalade reflects a broader trend where consumers are increasingly valuing quality at an affordable price. With grocery prices rising, it's refreshing to see that great taste does not have to come at a premium. Morrisons' marmalade serves as a testament to this principle, proving that even budget brands can deliver exceptional quality that resonates with consumers.
